Even though limited to the US and the Android platform, the promo codes are now active. According to this article in PokemonGoHub it's Sprint that's giving away promo codes which can be reimbursed for Great Balls, Incence and Lucky Eggs. Getting a promo code requires a physical visit to a Sprint store.
In all likelyhood the event for these specific promo codes is already over as I write this, but the important thing is that Niantic has indeed activated the promo codes implementation.
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